Plunkett Communications Inc. - Brand Architecture through Marketing Research

Brand Architecture™

Some are landmarks. Many are nondescript.

We’re not talking about buildings, we’re talking about Brands.

Your Brand’s performance directly relates to how it’s mapped on a perceptual landscape, how it’s used, and by whom.

Brands, like buildings, require great Blueprints, solid formations, and constant upkeep, all driven by insights developed from intelligent marketing research.

Brand Architecture™ encompasses our unique approach to marketing research. It guides decision-makers in how to occupy prime real estate in your target’s mind.

Brand Architecture™
Research Overview


Imagine them as Brands




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