Plunkett Communications Inc. - Brand Architecture through Marketing Research

Brandscape™ Tracking
Quantitative Research:
  • Ongoing Brand Monitoring Studies
  • Communications Strategy Evaluation
  • Brand Strategy Evaluation

Brandscape™ Tracking*

Brand Drafting™ Communications Architecture™ Brandscape™ Evaluation Brandscape™ Tracking
Brand Renovation Blueprint Workshop™ On-Site Insights™ Webscape Architecture™ Testing  
Quick Study™      


Identifies changes in the competitive Brandscape™ and helps identify structural strengths and weaknesses, as well as competitive opportunities and threats.

Monitors consumer attitudes and behaviour over time.

Helps assess the impact of marketing activities on Brand perceptions and positioning within the competitive Brandscape™.


* Partnering with LLS Market Research

Every brand is a work in progress. It’s critical to periodically measure that progress to see how effectively the news of your brand is spreading, to check the distance between your brand and its rivals, and to make sure the competitive landscape hasn’t changed.





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