Plunkett Communications Inc. - Brand Architecture through Marketing Research

Communications Architecture™
Qualitative and/or Quantitative Research:
  • Creative Concept Exploratories
  • Creative Execution Exploratories "Check" Studies
  • Creative Pre-testing
  • Campaign Testing
  • Communications Strategy Development

Communications Architecture™

Brand Drafting™ Communications Architecture™ Brandscape™ Evaluation Brandscape™ Tracking
Brand Renovation Blueprint Workshop™ On-Site Insights™ Webscape Architecture™ Testing  
Quick Study™      


Custom designed to meet the needs of our clients.

Allows the voice of the target audience to be incorporated in communications development.

Provides target audience response to Creative Concepts or Executions in any stage of development, including:

  • Storyboards
  • Animatics
  • Rough cuts
  • Finished Commercials

Every marketer, in every category, has the option to deliberately engineer a brand's characteristics to attract and satisfy the appropriate users.




Click for Copyright and Disclaimer Top of Page