At Plunkett Communications Inc. (PCI),
we build that foundation with Brand
Architecture™ as our proven approach. This is marketing research that delivers the vital insights decision-makers need to create – or enhance – Brands and marketing communications.
Buildings rest on a foundation manufactured with concrete and steel. Brands rest on a foundation manufactured with qualitative and quantitative research.
Founded in 1989, PCI is a full-service marketing research company located in Toronto, Canada offering value-added, leading-edge qualitative and quantitative research techniques.
Areas of research include Brand development,
communications, consumer attitudes
and behaviors, Brand tracking,
Brand renovation, problem
on-site (ethnographic) research and web development studies.
For business to business credentials, please contact us.
Brand Architecture™ - registered
trademark since 1989