Plunkett Communications Inc. - Brand Architecture through Marketing Research



Webscape Architecture™ Testing
Brand Drafting™ Communications Architecture™ Brandscape™ Evaluation Brandscape™ Tracking
Brand Renovation Blueprint Workshop™ On-Site Insights™ Webscape Architecture™ Testing  
Quick Study™      



Custom designed to meet each client's specific website research needs.

Allows the voice of the target audience to be incorporated in website development and design.

Website Architecture research areas include:

  • Content
  • Functionality
  • Interface Design
  • Navigation
  • Creative "Stickiness"
  • Name (URL)

Website Architecture methods include:


  • In-depth, small group sessions - observed free surf or assigned task
  • Homework - visit sites at home or work, then discuss experiences in session


  • Pop-up surveys
  • Website movement tracking
Webscape Architecture™ Testing
Qualitative and/or Quantitative Research:
  • Design Exploratories
  • Usage and Attitude Studies
  • Website Strategy Development


Sound research provides the competitive edge companies need to stand out among the more than 30 million sites on the internet.

Studies -- and our experience -- show that most people will abandon interactive media in less than 30 seconds if they get frustrated trying to get what they want.






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